Monday, May 25, 2020

Attitude - 1230 Words

ATTITUDE Introduction Attitude refers to a learned tendency to evaluate things in a special ways which may include evaluation of people, issues, object, or event. The evaluation can be positive or negative and can be uncertain at times. Researcher who took a more behavioural stance define attitude as predisposition to respond consistently in a positive or negative way to some person, object, or situation. Psychologist are in a better position to meet the goals of psychology (describe, explain, predict and influence) when they know the attitude of people. COMPONENT OF ATTITUDE Attitude have been seen as having three dimensions which include A. Cognitive: this represents belief, thought and expectation held about the object of ones†¦show more content†¦A. Daryl Bem’s (1972) Self- perception theory: it says that when people do not always know how they think or feel about an issue as a result of that they sometime infer their attitudes from observing their own behaviour. B. Cognitive consistency theory: according to this theory, people need to feel that their attitude matches or are in harmony with one another. C. Leon Festinger’s (1957) Cognitive dissonance theory: we feel tension when we notice that we have two or more inconsistent thought and we are then strongly motivated to make changes in our attitude restore the consistency. CONDITONS UNDER WHICH ATTITDE GUIDES BEHAVIOUR 1. Pretty and Krosnick 1995, when the person attitude is strong. E.g. people who have a strong favourable attitude towards Mills will vote for him than those who have moderate favourable attitude towards him. 2. Fazio and Oers 1982, when a person shows a strong awareness of his or her attitudes, the person rehearses and practices them in public. 3. Davidson and Jacards 1990, when the attitude is relevant to the behaviour. E.g. one study found the general attitude towards birth control was virtually unrelated to the use of birth pills in the following two years. The more the relevant the attitude is to the behaviour, the better it will predict the behaviour. 4. Ample evidence exist that changes in behaviour sometimes precede changes inShow MoreRelatedThe Potential Influences Of Attitude And Attitude Change1715 Words   |  7 PagesAttitudes are conceptualised as stable entities or temporary constructions (Bohner and Dickel, 2011). The following article moves on to describe in gre ater detail the potential influences of attitude and attitude change with the aim of highlighting possible reasoning behind these. Furthermore, to define a particular attitude as a ‘stable entity’ is to suggest that one’s attitude is derived from a preconceived idea or memory. To the contrary, a ‘temporary construction’ is to construct an attitudeRead MoreThe Theories Of Attitude Change927 Words   |  4 Pages Theories of Attitude Change Attitude change has been largely researched and has found that it can be brought about through multiple but I will primarily focus on situations such as persuasive messages, cognitive dissonance, emotion (Petty et. al, 1984; Petty, Wegner, n.d; Hastings et al, 2004). Persuasion Persuasion is described as the â€Å"presentation† of persuasive material (Petty Cacioppo, 1984). In order to understand persuasion influences on attitude change, analyzing the cognitive processRead MoreUnderstanding The Attitudes Of Others2131 Words   |  9 PagesUnderstanding the attitudes of others is critical in attempting persuasion. In the elaboration likelihood model (ELM), persuasion splits into two routes: peripheral and central routes. 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A popular conceptualization of the attitude construct, the tripartite theory, holds that there are three primary types of information in which attitudes can be based (Breckler, 1984; Rosenberg Hovland, 1960; Zanna RempelRead MoreCultural Pluralism Course At The Harvard Implicit Association Test ( Iat )828 Words   |  4 PagesThe first assignment in our Cultural Pluralism course was to take part in several individual studies as part of the Harvard Implicit Association Test (IAT). Each of the studies measures a person’s attitudes and beliefs that they may not be willing or unable to express and to write about our experience. For some individuals, taking these types of tests would be possibly a little unsettling. As for myself, I was very sure that I had a strong understanding of who I am and what I beli eve, so I thoughtRead MoreArt of the Funnies: Attitude 2 a Cartoon by Ted Rall664 Words   |  3 PagesAttitude 2 is a cartoon done by Ted Rall that is poorly done. 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